A bizarre but significant twist - with pressure to show a strong online footprint growing in relation to declining print and linear viewing figures, it seems falsely boosting the numbers may be a common strategy. (see yournewswire)
There is much dispute over how papers calculate online readership, and similar arguments over online viewing figures (with YouTube's changing policies seeing huge drops in published figures for many channels and uploads).
According to one source at least the mainstream corporate media have also engaged in using specialists to set up 100s of 1000s of fake social media accounts to create a false sense of engagement ... AND to campaign against their critics, something that Chomsky and Herrman's near 40 year-old classic, Necessary Illusions, with its radical propaganda model, would recognise as flak (one of the five filters they argue systematically removes counter-hegemonic content from mainstream media discourse, or at least undermines it).
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