Atvod is worth noting in any analysis of convergence, and is also linked to the BBFC. Be aware (see note below) that it often rules on adult content. It comes from EU law (The Audiovisual Media Services Directive 2007)
The Authority for Television On Demand (ATVOD), formerly the Association for Television On-Demand, is a quango, regulatory agency designated by Ofcom as the "co-regulator" of television on demand (VOD) in the UK. ATVOD was founded in 2010 following a European Union directive on the regulation of audiovisual media. It is responsible for regulating on-demand services such as ITV Player and Channel 4’s All 4, as well as paid-for content on websites which are deemed to be "tv-like". [Wiki]
NB: please note that Gayle's article (linked below) features an image illustrating the theme of adult content, and that many links to AtVod you may encounter will feature discussion of adult content, which seems to have been the main type of media content targeted by it, thus far. Quotes from this include some explicit sexual terms, and are only viewable if you click 'read more'.
QUOTES FROM GAYLE'S ARTICLE [analysis follows]
