Showing posts with label O2. Show all posts
Showing posts with label O2. Show all posts

Tuesday, 16 December 2014

CONVERGENCE: BT to buy EE for quadplay offer

BT once owned mobile network O2, and made the historically catastrophic decision to spin it off and cash in. They're now set to correct that epic mistake and buy EE for £12.5bn, subject to OfCom approval - Vodafone, Virgin and others are likely to energetically oppose this.
The thinking is that while mobile operators profits have been falling, partly due to EU rulings limiting their rates, customers want to carry their broadband capacity out of the home and EE's advanced 4G network will give them a major advantage over all UK rivals on this.
Triple play has been the buzzword for a long time - offering landline, broadband and TV in one package, but now quadplay, very common across the EU, is the new corporate and strategic buzzword - adding mobile to this mix.