CHOMSKY ADVERTISER FILTER Stop Funding Hate D Mail campaign

FEB 2018 UPDATE: The campaign continues to have traction, an interesting reversal of the history of left-wing papers struggling to gain advertising. Not that we can say the Mail is struggling yet, other than with the general disruption of digitisation, with the online migration of advertising.
The campaign got multiple replies from advertisers pledging to cease placing ads in the Mail after tweeting about a Richard Littlejohn column condemning two gay dads, including celebrity swimmer Tom Daley.

Guardian: Center Parcs pulls Daily Mail ads after column against same-sex parents.

SFH aims to reduce what it sees as the baleful, malevolent influence over UK democracy (such as it is) and public opinion by pressuring advertisers with potential boycotts.

Peter Preston here recalls how left-wing reportage was discouraged through government encouraging advertisers to withdraw from newspapers that were critical of government 'defence' (ie, war!) policy, specifically the Suez crisis.

He develops a valid point - though once more here we can see the potential for social media and we media to have a greater impact on the poor practices of the press industry than the self-reliant IPSO.

Guardian: Bullying Paperchase and the Mail’s other advertisers just hurts everyone.