Showing posts with label ABC. Show all posts
Showing posts with label ABC. Show all posts

Wednesday, 25 February 2015

DIGITISATION: Comparing print circulation with online users

We've been raising and discussing this point frequently recently, so lets pin it down with some precise figures.
The total combined circulation of UK daily national papers in Jan 2015 was just over 7m; for Sunday nationals it was 6.4m (Greenslade report). NB: these are ABC (Audit Bureau of Circulation) figures; an independent body whose figures govern what advertisers pay. Most of their content is locked behind a paywall; the Guardian maintains a microsite for ABC-related articles.
The Audit Bureau of Circulations (UK) or ABC was founded on 14 October 1931 by the ISBA (Society of British Advertisers) to provide an independent verification of circulation/data figures to facilitate the buying and selling of advertising space within UK national newspapers. [Wiki]
Table from Press Gazette. 'Bulks' means copies given away free/heavily discounted (hotels etc)