Once again, we see alternatives to formal regulators springing up.Chomsky recognised the power of advertisers, one of the five filters in his propaganda model; Curran and Seaton argue that the government encouraged press industry reliance on ad revenue to ensure that radical papers would struggle; the NoTW was closed by Murdoch when advertiser boycotts were organised online and major advertisers began to announce they'd cease paying for ads in the paper (he feared this would widen to the Sun/Times and Sky), while the Times in the 60s changed their editorial policy to be more right-wing, and alienate the new swathe of working class readers they picked up (advertisers refused to pay any extra for these new readers); Facebook and Google refused to consider any action on racist and other right-wing ads until a threatened advertiser boycott ...
Like Hacked Off, this is a citizen pressure group, making use of new media to push their agenda, including crowdfunding to launch the campaign:
Crowdfunder link.
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