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Friday, 6 March 2015

Daily Mail and clickbait

A former Mail online employee has vented over what he sees as the base practices of the world's leading online newspaper site, allegedly shamelessly ripping off rivals content and rewriting this, knowingly publishing inaccurate content and misleading headlines, and above all employing clickbait as a central, core strategy. Here's a few snippets from Greenslade's column, worth reading in full (he always is!):

Excerpts below

James King writes: “The Mail’s editorial model depends on little more than dishonesty, theft of copyrighted material and sensationalism so absurd that it crosses into fabrication”.“In a little more than a year of working in the Mail’s New York newsroom, I saw basic journalism standards and ethics casually and routinely ignored. I saw other publications’ work lifted wholesale.
I watched editors at the most highly trafficked English-language online newspaper in the world publish information they knew to be inaccurate”.
 He describes a production process in which writers were assigned “stories” taken from other publications “and essentially told to rewrite them” with clickbait headlines. Links and/or attribution to the original were placed “three or four paragraphs in”.
King’s decision to quit in July 2014 followed the publication by Mail Online of a bogus article about actor George Clooney prior to his marriage (see Guardian coverage of that incident here and here).
“It seemed beyond shameless, even by DailyMail.com standards”, writes King. “It was my breaking point... I wrote an email to management letting them know that I was done”.

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