|Conal cites this in his vodcast.|
Magazine + newspaper publishers' audience profiles are more accurate (advertisers need to know who they're paying to target!), if not always so detailed as this, but the YouGov data, which takes in some major artists as well as covering a variety of media (such as newspaper readerships), is certainly worth a look.
I do question its validity/accuracy though ... are Lady Gaga fans really primarily 40/50-somethings?! The samples can be quite small ... as an Adam Ant fan, for example, I can't say as I recognised myself in the profile thrown up! (FYI YouGov, I'm not a S*n reader!)
|The media tab of YouGov's demographic profile of Lady Gaga fans ... apparently older, right-wing S*n readers?!|