Another front opens up on the growing backlash against the American social media behemoths...
The electioneering and data gathering scandal, EU data privacy laws (GDPR), the UK government apparently seeking tougher child protection, the press campaign to have Facebook (and Google) treated like publishers with the regulations that brings and to pay for their content...
Now comes an attack on their revenues, a defamation case brought by a businessman whose name was used in fake ads despite his attempts to get Facebook to take them down. The ad regulator, ASA, has no real sway here, it is once again Facebook self-regulating itself as it sees fit. There is a clear parallel with the recent Google scandal over its placing of racist, extreme right-wing ads.
The pressure grows to act on GAFA's protected status as American companies (the US safe haven laws) not governed by national regulation (never mind taxation!) in the many territories it operates in.
Martin Lewis sues Facebook over fake ads with his name https://www.theguardian.com/technology/2018/apr/22/martin-lewis-sues-facebook-over-fake-ads-with-his-name?CMP=Share_AndroidApp_Blogger
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