WEB 2.0 Celebs sponsor posts face ASA and FTC crackdown

So the wild wild web can be regulated...

The UK's ASA and US's FTC are beefing up their enforcement of recent rules that insist Instagrammers and the like use specific hashtags to make it clear when they're being paid to praise or highlight brands. A useful point, along with the BBFC ratings, to look at in the context of the music industry...

Guardian: Social media stars face crackdown over money from brands.